Privacy Policy
Last Updated: May 8, 2026
Thank you for visiting Discovering Alchemy LLC ("Company," "we," "us," or "our"). We respect your privacy and are committed to protecting the personal information you share with us through our website https://discoveringalchemy.com (the "Site") and related services, programs, courses, and communications (collectively, the "Services").
This Privacy Policy explains how we collect, use, store, and disclose your information, and outlines your rights regarding your personal data.
By accessing or using our Site or Services, you agree to the terms of this Privacy Policy.
1. INTRODUCTION
Discovering Alchemy is a personal development, coaching, and education business offering digital courses, coaching services, community access, and informational content. This Privacy Policy applies to all visitors, users, customers, and participants who interact with our Site or Services.
Our Services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18.
Certain provisions of this Policy apply only to residents of specific regions, such as California or Washington State, as required by applicable law.
2. INFORMATION WE COLLECT
A. Personal Information You Provide
We collect personal information that you voluntarily provide when you:
Register for courses or programs
Join our email list or community
Purchase products or services
Contact us via forms, email, or messaging
Participate in coaching, assessments, or events
This may include:
Identifiers
Name
Email address
Phone number
Billing address
Commercial Information
Purchase history
Payment transaction details (processed securely by third-party providers — we do not store full payment card data)
Self-Reported Information
Goals, preferences, reflections, or responses to exercises, questionnaires, or assessments
Information shared during coaching, community participation, or educational activities
Health-adjacent information you voluntarily disclose in connection with breathwork, somatic practices, or personal development work
We do not intentionally collect sensitive personal data such as Social Security numbers, government ID numbers, biometric data, or precise medical records.
B. Information Collected Automatically
When you visit our Site, we may automatically collect:
IP address
Browser type and version
Device type and operating system
Pages visited and time spent on pages
Referring URLs and click paths
Session behavior and interaction data
We collect this information using cookies, pixels, session recording tools, and analytics platforms to improve user experience and Site performance.
C. Cookies & Tracking Technologies
We use cookies and third-party tracking technologies on this Site, including:
Google Analytics / Google Tag Manager Used to understand how visitors find and use our Site. Collects anonymized usage and traffic data.
Meta Pixel (Facebook/Instagram) Used to measure the effectiveness of our advertising, track conversions, and deliver relevant ads to people who have visited our Site. Meta may use this data in accordance with its own privacy policy. You can opt out of Meta's data use at https://www.facebook.com/privacy/explanation.
Microsoft Clarity Used for session recording, heatmaps, and behavioral analytics to help us understand how users interact with our Site. Microsoft Clarity may record mouse movements, clicks, and scrolling behavior. Data collected by Clarity is governed by Microsoft's privacy policy at https://privacy.microsoft.com. No personally identifiable financial information is captured by Clarity.
Email Marketing Platforms (e.g., GoHighLevel) Used to manage email communications, track open rates and click behavior, and deliver automated sequences.
Other Third-Party Pixels and Tags We may use additional advertising or analytics pixels from time to time. These tools may collect data about your browsing behavior across websites.
You may disable cookies through your browser settings; however, some features of the Site may not function properly. Note that disabling cookies in your browser does not disable all tracking technologies — some tools (such as server-side pixels) operate independently of browser cookies.
Do Not Track: Our Site does not currently respond to Do Not Track (DNT) signals from browsers. If a universal DNT standard is established, we will reassess this position.
3. HOW WE USE YOUR INFORMATION
We use your personal information to:
Provide, deliver, and improve our Services
Process payments and manage transactions
Communicate with you about programs, updates, and offerings
Send educational and marketing emails (you may unsubscribe at any time)
Personalize your experience and tailor content to your interests
Measure advertising performance and optimize our marketing
Analyze Site usage and improve content and user experience
Maintain security and prevent fraud
Comply with legal and regulatory obligations
Legal bases for processing (applicable to EEA/GDPR residents):
Account and purchase data — processed on the basis of contractual necessity
Marketing emails — processed on the basis of your consent (opt-in)
Analytics and tracking — processed on the basis of legitimate business interest
Legal compliance — processed on the basis of legal obligation
Coaching and self-reported data — processed on the basis of your consent
4. SHARING YOUR INFORMATION
We do not sell your personal information.
We may share your information with trusted third-party service providers solely to operate our business and deliver our Services, including:
Payment processors (e.g., Stripe)
Email and marketing platforms (e.g., GoHighLevel)
Website hosting and infrastructure providers
Analytics and performance tools (e.g., Google Analytics, Microsoft Clarity)
Advertising platforms (e.g., Meta/Facebook, Microsoft)
Course and community platforms
All third-party providers are contractually obligated to protect your data and use it only for the authorized purposes for which it was shared.
We may also disclose your information if required by law, court order, or governmental authority, or to protect the rights, safety, or property of Discovering Alchemy, our users, or the public.
We do not share your personal information with third parties for their own independent marketing purposes without your explicit consent.
5. DATA RETENTION
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Policy or as required by applicable law.
Purchase and transaction records — retained for 7 years for tax and legal compliance
Email list and marketing data — retained until you unsubscribe or request deletion
Coaching and program participation data — retained for the duration of the program plus 2 years
Site analytics and usage data — retained for 26 months (Google Analytics default)
Session recordings (Microsoft Clarity) — retained for 30 days (Clarity default)
Customer support communications — retained for 3 years
When data is no longer needed, we delete or anonymize it in a commercially reasonable manner.
6. DATA STORAGE & SECURITY
We use commercially reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and secure third-party infrastructure.
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data and are not responsible for unauthorized access resulting from factors outside our reasonable control.
7. EMAIL COMMUNICATIONS & OPT-OUT
You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email we send. Please allow up to 10 business days for your request to be processed.
Transactional and service-related emails — such as purchase confirmations, program access notifications, and account updates — may still be sent as necessary to fulfill your purchase or participation.
8. THIRD-PARTY WEBSITES
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any third-party site before providing personal information.
9. CHILDREN'S PRIVACY
Our Services are intended for adults aged 18 and older. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has provided personal information through our Site, please contact us immediately at [email protected], and we will take prompt steps to delete it.
10. CALIFORNIA PRIVACY RIGHTS (CCPA / CPRA)
If you are a California resident, you have the following rights:
Right to Know — Request disclosure of the categories and specific pieces of personal information we have collected about you, and how it is used and shared
Right to Delete — Request deletion of your personal information, subject to certain exceptions
Right to Correct — Request correction of inaccurate personal information
Right to Opt Out — Opt out of the sale or sharing of your personal information. We do not sell personal data; however, our use of Meta Pixel and similar advertising tools may constitute "sharing" under CPRA. You may opt out via the links provided in Section 2C above.
Right to Limit Sensitive Data Use — Limit our use of sensitive personal information to what is necessary to provide our Services
Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA/CPRA rights
Categories of personal information collected in the prior 12 months:
Identifiers (name, email, IP address) — used for service delivery, communications, and analytics
Commercial information (purchase history) — used for order fulfillment and legal compliance
Internet and network activity (pages visited, click behavior) — used for Site improvement and advertising performance
Inferences (interests and preferences inferred from activity) — used for personalization and marketing
Self-reported personal data (coaching responses, goals) — used for program delivery
To exercise your California privacy rights, contact us at [email protected]. We will respond within 45 days as required by law.
11. WASHINGTON STATE PRIVACY RIGHTS
If you are a Washington State resident, the Washington My Health MY Data Act and the Washington Consumer Protection Act may provide you with additional rights regarding health-related personal data.
Given the nature of our Services — which include breathwork, somatic practices, and emotional wellbeing content — some information you voluntarily share may be considered health-adjacent under Washington law.
You have the right to:
Access the health-related personal data we hold about you
Request deletion of such data
Withdraw consent for its processing
To exercise these rights, contact us at [email protected].
12. EUROPEAN ECONOMIC AREA RIGHTS (GDPR)
If you reside in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):
Right of Access: Obtain a copy of your personal data
Right to Rectification: Correct inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data ("right to be forgotten")
Right to Restriction: Restrict how we process your data in certain circumstances
Right to Object: Object to processing based on legitimate interests or for direct marketing
Right to Data Portability: Receive your data in a structured, machine-readable format
Right to Withdraw Consent: Withdraw consent at any time where processing is consent-based
We process personal data under the following legal bases as mapped in Section 3 above. If you have a complaint about our data practices, you have the right to lodge a complaint with your local supervisory authority.
13. POLICY UPDATES & DISPUTE RESOLUTION
As our business evolves, this Privacy Policy may be updated from time to time. When we make changes, we will revise the "Last Updated" date at the top of this page. We encourage you to review this Policy periodically.
Your continued use of our Site or Services following any update constitutes your acceptance of the revised Policy.
Disputes regarding privacy are subject to this Privacy Policy and our Terms of Use, including the governing law and dispute resolution provisions stated therein. These Terms are governed by the laws of the State of Washington.
14. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Discovering Alchemy LLC
Email: [email protected]
Website: discoveringalchemy.com
We will make every reasonable effort to respond to your inquiry promptly and resolve any concerns.
